"I wandered into Mecca in the mid 1960's. I lived down the street. The shop was then located on South Harrison street in East Orange NJ.

Mecca was much different from the many other shops I subsequently visited. If you had a problem with an effect (read trick) Ted would help you with it. If you bought 3 tricks, you usually learned three new principles Unlike many other dealers, He wasn't just about making the register ring."

"He recognized that selling you tricks made him money ...  Teaching you tricks made you a customer."

 

from

Ford